PhoneWagon is a beautiful and easy to use call tracking software that helps businesses improve their marketing spend by placing unique local phone numbers on each of their different marketing campaigns. Businesses can turn off campaigns that aren't working and for the campaigns that are working, they can quickly test new ads to further improve ROI. PhoneWagon is suitable for agencies and small businesses that are looking for an online call tracking solution to understand their customer behavior and monitor the progress of their marketing campaigns. PhoneWagon also allows businesses to communicate with customers through text messages, both manually and automated. An example of an automated text message would be for a business to send a text message based on an event like a missed call. This engages prospects and prevents them from calling the next business on the list further improving ROI.